A recap of Barbie's 65th Anniversary Celebration in NYC

September 10, 2024

Everyone knows that Barbie throws the best parties!

The Barbie shop inside the iconic F.A.O Schwarz toy store in Manhattan, NY was the perfect location for her 65th Anniversary. It was an event to remember, with an interactive activation that included live fashion sketches by Fashion Illustrator Deanna Kei (that’s me!) , and lots of other fun gifts!

The energy level inside the shop was off the charts! Everyone was so happy to be there! At the Barbie shop, fans can customize their very own Barbies with the help of a trained Barbie stylist. Each time a kid finished customizing their Barbie doll, the stylist presented them to the audience by name and everyone in the shop gave them a round of applause. The applause were going all day and had everyone smiling.

After guests chose their Barbies, they were treated to Barbie donuts and fashion sketches of themselves as a Barbie doll!

It was a fun filled day full of cute photo ops! Shoppers were given a Barbie hat with their purchases and the large Barbie box at the front of the store made the best frame for photos!

Barbie shoppers who spent $75 or more were able to have a live illustration done of themselves. The fashion illustrations were framed with a pink Barbie box border. It was the perfect memento from the day!

Krispy Kreme joined in on the festivities with a beautiful donut display of their Barbie x Krispy Kreme collaboration donuts. There were 4 different flavors to choose from, each featuring a different design! The Barbie donuts are available outside of the event too!* See Krispy Kreme for details.

Barbie fans showed up from all over, dressed in their best Barbie outfits. It was so much fun sketching everyone and chatting with them about their collections! There was a fun crowd around the sketch station and everyone was mingling with each other and showing off their Barbies and it was really just such an amazing day full of good, pink vibes!

The Barbie shop is located inside F.A.O Schwarz and is definitely worth a visit!

Deanna Kei is a fashion and beauty illustrator who works with brands to create custom illustrations, and she also sketches guests live at special events. To book live fashion art for your next event contact: DeannaKei@gmail.com or see here for more details!

Barbie Fashion : 5 colorful Barbie Movie outfits as Fashion Illustrations

August 18, 2023

The Barbie Movie is a fashion lover’s dream, full of stunning visuals and inspiring styles. Picturesque, pastel Barbieland is home to a brilliant cast of Barbies with colorful careers, and even more colorful outfits!

The film is laden with social commentary and touches on many difficult and important issues. Barbie’s relationship with fashion doesn’t cheapen her message. To borrow a line from Lawyer Barbie in one of my favorite scenes, “it does not diminish (her) powers. It expands them!”

Margot Robbie, playing ‘Stereotypical Barbie’, has over 40 different costume changes in the film, but the rest of the Barbies have impressive wardrobes too!

Scroll down to check out some of my favorite looks on 5 of the different Barbies who starred in the film!

Doctor Barbie, played by Hari Nef

This fuchsia and lime look has just the right amount of sleeve drama.

2. President Barbie, played by Issa Rae

A pink ball gown trimmed in gold is the perfect look for the president of Barbieland.

3. Lawyer Barbie, played by Sharon Rooney

This layered look pairs print with solid for a cute beach fit.

4. Reporter Barbie, played by Ritu Arya

Sunshine yellow adds extra fun to this power suit.

5. Stereotypical Barbie, played by Margot Robbie

The matching sun hat makes this pink gingham look stand out from the other pink gingham print dress Barbie wears in the film.

Which of Barbie’s outfits is your favorite? Share in the comments!

GUCCI Beauty takes the floor during the Nordstrom NY Anniversary sale

August 10, 2021

Gucci turned heads as they celebrated the launch of their brand new beauty counter in Nordstrom’s New York flagship store. The 3 day beauty activation took place on August 4th, 5th and 6th during the famed Nordstrom Anniversary sale.

All through the event every Gucci client who made a purchase had themself turned into a fun fashion illustration by Fashion Illustrator, Deanna Kei. With the gorgeous new beauty counter located in the center of the selling floor adjacent to the elevators, Gucci was perfectly positioned to draw a crowd. Many passing shoppers stopped to watch the illustrator and learn about the event. The artist was happy to explain the promotion and guide them to the Gucci counter on either side of her station, where they were met by the Gucci beauty specialists. Some new beauty clients were already fans of the brand. Others who stopped by to check out the event shared that they were shopping around for gifts when the sketches caught their eye. One woman who asked the illustrator “oh, does Gucci carry anything for men?” later left happily with a fragrance purchase and a sketch of herself. Another passing group who gathered around the illustration table expressed that they didn’t know Gucci had a beauty line and were excited to check out the counter. A family who came over to watch the artist also later left with a bag full of Gucci and their matching sketches.

By day 3 of the event, the entire Nordstrom store was buzzing about the brand. Employees from other floors had come by to shop Gucci and get sketched too after seeing others carrying their sketches through the store. One even brought their client from another brand to make a Gucci purchase. Nordstrom covered the event on the Nordstrom New York instagram page, and social media was buzzing all week as shoppers shared their Gucci sketches in insta stories.

The Gucci Illustration activation was such a creative way to get people excited and talking about the new counter, and to foster a feeling of connection between Gucci and its fans. Long time clients were able to experience the brand in a new way, and first time shoppers will undoubtedly fall in love with their new purchases and become lifelong Gucci clients!

Below are some photos from the 3 day event!

Deanna Kei is a New York based live event illustrator who turns guests into fun fashion illustrations, and also works with brands to create unique and engaging content featuring their products. She’s available to book for both live and virtual events. *To commission illustrations for your brand contact deannakei@gmail.com