Gucci treated its luxury clients to something special to celebrate the grand opening of their beautiful new beauty counter inside Nordstrom at the Garden State Plaza Mall. During the 3 day event, which took place May 6th, 7th, and 8th, clients met with the team of talented Gucci beauty consultants and enjoyed the VIP treatment. After their consultations they were turned into fashion illustrations on the spot by Fashion Illustrator Deanna Kei.
As each client sat for their illustration they gushed about their Gucci beauty purchases and shared their love for the brand. There was a strong sense of connection to the label and many specially requested to be drawn with Gucci accessories.
The event took place on Mother’s Day weekend and many of the clients were shopping for gifts. There were a lot of special requests for family portraits to top off their Gucci gifts. Deanna worked with reference photos that the clients showed on their phones to create their custom sketches.
The in store event was an exciting and thoughtful way to show appreciation to the customers, and everyone who came out left with a smile and a bag full of their newly purchased Gucci goodies! *To schedule a consultation with the Gucci Beauty Team at Nordstrom in the Garden State Plaza mall please reach out to Annie. (201-788-5808).
Below are some scenes from the May 2021 Gucci Beauty Event.
*Illustrator Deanna Kei will be joining Gucci again for their upcoming grand opening in the beauty department inside the Nordstrom on 57th Street, New York City. August 4th, 5th, and 6th. Schedule a consultation at the NY store to join in on the fun!
Fashion Illustrator Deanna Kei, sketching Gucci clients during the event inside Nordstrom.
A Gucci client holding a sketch of her with her mother.
The Gucci Beauty Counter at Nordstrom, Garden State Mall - Photo by @AnnieChick_