Bergdorf Goodman kicked off the holiday season with special in store events

Bergdorf Goodman teamed up with special events planner Maria Hedian to treat their clients to two magical days of style and celebration. Fashion illustrator Deanna Kei was invited to sketch guests live in the store during both events.

On November 18th the 5th avenue store unveiled their iconic holiday windows display. It was preceded by a live outdoor musical performance. After the reveal, guests enjoyed champagne and hors-d'œuvres, and were turned into fashion sketches by illustrator Deanna Kei.

On December 11th Bergdorf gifted shoppers some more holiday cheer. Visitors to the fifth floor had fun posing for sketches with their family and friends. Many shared that they were in from other states and countries for the holidays, and were excited to have their sketch as a special keepsake from their visit to Bergdorf Goodman in New York.

Below are some photos from both events!

A musical performance preceded the holiday window reveal; Bergdorf Goodman NYC, Nov. 18 2021

Bergdorf client sketches by Deanna Kei, Nov 18 2021

Bergdorf clients pose with their sketch by Deanna Kei, Nov 18 2021

Bergdorf clients’ sketch by Deanna Kei, Nov 18 2021

Deanna Kei sketching at Bergdorf Goodman, Nov 18 2021

Bergdorf client sketch by Deanna Kei, Nov 18 2021

Bergdorf clients pose with their sketch by Deanna Kei, Dec 11 2021

Bergdorf clients’ sketch by Deanna Kei, Dec 11 2021

Bergdorf clients pose with their sketch by Deanna Kei, Dec 11 2021

Bergdorf client poses with her sketch by Deanna Kei, Dec 11 2021

Bergdorf client poses with her sketch by Deanna Kei, Dec 11 2021

Bergdorf clients pose with their sketch by Deanna Kei, Dec 11 2021

Bergdorf clients pose with their sketch by Deanna Kei, Dec 11 2021

Santa makes a guest appearance at Bergdorf during the event, Dec 11 2021

Guests who visited the 5th floor were invited to be turned int a Fashion sketch by illustrator Deanna Kei, Dec 11 2021

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Deanna Kei is a New York based live event illustrator who turns guests into fun fashion illustrations, and also works with brands to create unique and engaging content featuring their products. She’s available to book for both live and virtual events. *To commission illustrations for your brand contact deannakei@gmail.com

Live art at Boss Soho: Celebrating the Boss X Russell Athletic drop

The Boss Soho store celebrated the drop of it’s new Boss X Russell Athletic collaboration with live art on Friday, October 8th. Soho shoppers were invited to pose for a sketch and were drawn onto Boss x Russell Athletic branded papers, framed to look like baseball cards. Illustrator Deanna Kei was on site sketching Boss shoppers from 12-4pm.

An impressive Boss x Russell Athletic mannequin display styled in the new looks faced the main door, greeting customers as they entered the Soho location. Visitors were immediately drawn to the new line and took their time excitedly browsing the racks.

Below are some photos from the event!

The Boss Soho Store, Photo from the outside

Boss x Russell Athletic display at the front of the store

Boss visitors hold sketches of themselves

A family shopping in the store posed for their sketch

Deanna Kei is a New York based live event illustrator who turns guests into fun fashion illustrations, and works with brands to create unique and engaging content featuring their products. She’s available to book for both live and virtual events. *To commission illustrations for your brand contact deannakei@gmail.com

Gucci gives clients the VIP treatment at the Grand Opening in Nordstrom

Gucci treated its luxury clients to something special to celebrate the grand opening of their beautiful new beauty counter inside Nordstrom at the Garden State Plaza Mall. During the 3 day event, which took place May 6th, 7th, and 8th, clients met with the team of talented Gucci beauty consultants and enjoyed the VIP treatment. After their consultations they were turned into fashion illustrations on the spot by Fashion Illustrator Deanna Kei.

As each client sat for their illustration they gushed about their Gucci beauty purchases and shared their love for the brand. There was a strong sense of connection to the label and many specially requested to be drawn with Gucci accessories.

The event took place on Mother’s Day weekend and many of the clients were shopping for gifts. There were a lot of special requests for family portraits to top off their Gucci gifts. Deanna worked with reference photos that the clients showed on their phones to create their custom sketches.

The in store event was an exciting and thoughtful way to show appreciation to the customers, and everyone who came out left with a smile and a bag full of their newly purchased Gucci goodies! *To schedule a consultation with the Gucci Beauty Team at Nordstrom in the Garden State Plaza mall please reach out to Annie. (201-788-5808).

Below are some scenes from the May 2021 Gucci Beauty Event.

*Illustrator Deanna Kei will be joining Gucci again for their upcoming grand opening in the beauty department inside the Nordstrom on 57th Street, New York City. August 4th, 5th, and 6th. Schedule a consultation at the NY store to join in on the fun!

Fashion Illustrator Deanna Kei, sketching Gucci clients during the event inside Nordstrom.

A Gucci client holding a sketch of her with her mother.

The Gucci Beauty Counter at Nordstrom, Garden State Mall - Photo by @AnnieChick_