The Boss Soho store celebrated the drop of it’s new Boss X Russell Athletic collaboration with live art on Friday, October 8th. Soho shoppers were invited to pose for a sketch and were drawn onto Boss x Russell Athletic branded papers, framed to look like baseball cards. Illustrator Deanna Kei was on site sketching Boss shoppers from 12-4pm.
An impressive Boss x Russell Athletic mannequin display styled in the new looks faced the main door, greeting customers as they entered the Soho location. Visitors were immediately drawn to the new line and took their time excitedly browsing the racks.
Below are some photos from the event!
The Boss Soho Store, Photo from the outside
Boss x Russell Athletic display at the front of the store
Boss visitors hold sketches of themselves
A family shopping in the store posed for their sketch
Deanna Kei is a New York based live event illustrator who turns guests into fun fashion illustrations, and works with brands to create unique and engaging content featuring their products. She’s available to book for both live and virtual events. *To commission illustrations for your brand contact deannakei@gmail.com