Bergdorf Goodman kicked off the holiday season with special in store events

December 14, 2021

Bergdorf Goodman teamed up with special events planner Maria Hedian to treat their clients to two magical days of style and celebration. Fashion illustrator Deanna Kei was invited to sketch guests live in the store during both events.

On November 18th the 5th avenue store unveiled their iconic holiday windows display. It was preceded by a live outdoor musical performance. After the reveal, guests enjoyed champagne and hors-d'œuvres, and were turned into fashion sketches by illustrator Deanna Kei.

On December 11th Bergdorf gifted shoppers some more holiday cheer. Visitors to the fifth floor had fun posing for sketches with their family and friends. Many shared that they were in from other states and countries for the holidays, and were excited to have their sketch as a special keepsake from their visit to Bergdorf Goodman in New York.

Below are some photos from both events!

A musical performance preceded the holiday window reveal; Bergdorf Goodman NYC, Nov. 18 2021

Bergdorf client sketches by Deanna Kei, Nov 18 2021

Bergdorf clients pose with their sketch by Deanna Kei, Nov 18 2021

Bergdorf clients’ sketch by Deanna Kei, Nov 18 2021

Deanna Kei sketching at Bergdorf Goodman, Nov 18 2021

Bergdorf client sketch by Deanna Kei, Nov 18 2021

Bergdorf clients pose with their sketch by Deanna Kei, Dec 11 2021

Bergdorf clients’ sketch by Deanna Kei, Dec 11 2021

Bergdorf client poses with her sketch by Deanna Kei, Dec 11 2021

Santa makes a guest appearance at Bergdorf during the event, Dec 11 2021

Guests who visited the 5th floor were invited to be turned int a Fashion sketch by illustrator Deanna Kei, Dec 11 2021

Deanna Kei is a New York based live event illustrator who turns guests into fun fashion illustrations, and also works with brands to create unique and engaging content featuring their products. She’s available to book for both live and virtual events. *To commission illustrations for your brand contact deannakei@gmail.com

Live art at Boss Soho: Celebrating the Boss X Russell Athletic drop

October 12, 2021

The Boss Soho store celebrated the drop of it’s new Boss X Russell Athletic collaboration with live art on Friday, October 8th. Soho shoppers were invited to pose for a sketch and were drawn onto Boss x Russell Athletic branded papers, framed to look like baseball cards. Illustrator Deanna Kei was on site sketching Boss shoppers from 12-4pm.

An impressive Boss x Russell Athletic mannequin display styled in the new looks faced the main door, greeting customers as they entered the Soho location. Visitors were immediately drawn to the new line and took their time excitedly browsing the racks.

Below are some photos from the event!

The Boss Soho Store, Photo from the outside

Boss x Russell Athletic display at the front of the store

Boss visitors hold sketches of themselves

A family shopping in the store posed for their sketch

Deanna Kei is a New York based live event illustrator who turns guests into fun fashion illustrations, and works with brands to create unique and engaging content featuring their products. She’s available to book for both live and virtual events. *To commission illustrations for your brand contact deannakei@gmail.com

GUCCI Beauty takes the floor during the Nordstrom NY Anniversary sale

August 10, 2021

Gucci turned heads as they celebrated the launch of their brand new beauty counter in Nordstrom’s New York flagship store. The 3 day beauty activation took place on August 4th, 5th and 6th during the famed Nordstrom Anniversary sale.

All through the event every Gucci client who made a purchase had themself turned into a fun fashion illustration by Fashion Illustrator, Deanna Kei. With the gorgeous new beauty counter located in the center of the selling floor adjacent to the elevators, Gucci was perfectly positioned to draw a crowd. Many passing shoppers stopped to watch the illustrator and learn about the event. The artist was happy to explain the promotion and guide them to the Gucci counter on either side of her station, where they were met by the Gucci beauty specialists. Some new beauty clients were already fans of the brand. Others who stopped by to check out the event shared that they were shopping around for gifts when the sketches caught their eye. One woman who asked the illustrator “oh, does Gucci carry anything for men?” later left happily with a fragrance purchase and a sketch of herself. Another passing group who gathered around the illustration table expressed that they didn’t know Gucci had a beauty line and were excited to check out the counter. A family who came over to watch the artist also later left with a bag full of Gucci and their matching sketches.

By day 3 of the event, the entire Nordstrom store was buzzing about the brand. Employees from other floors had come by to shop Gucci and get sketched too after seeing others carrying their sketches through the store. One even brought their client from another brand to make a Gucci purchase. Nordstrom covered the event on the Nordstrom New York instagram page, and social media was buzzing all week as shoppers shared their Gucci sketches in insta stories.

The Gucci Illustration activation was such a creative way to get people excited and talking about the new counter, and to foster a feeling of connection between Gucci and its fans. Long time clients were able to experience the brand in a new way, and first time shoppers will undoubtedly fall in love with their new purchases and become lifelong Gucci clients!

Below are some photos from the 3 day event!